The ability to add true personality to the design of a website is the attribute that separates professionals from hobbyists. Since the aim of the majority of websites is to persuade a visitor into an action, and the best persuasion comes when there is a personal attachment, this is a vital ability for a lasting career.

The use of this practice will transform a website into something more of a presentation, an informative journey of discovery. So why give visitors only one chapter of the journey to view? Is that fair to them, or better yet, their understanding of what you’re trying to get them to grow an attachment for?

For this very reason, we are going to explore the use of incorporating character development into your web design process.

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