Welcome to UX Fridays, my weekly post series where I showcase a brief UX lesson from my knowledge base to help you better your designs and aid youin your creative process.

This week our normally planed lesson has been replaced with a post related to the late great Steve Jobs. Steve Jobs was more than just a great inventor, he also showcased a great aptitude for understanding the human psyche and how to apply this knowledge to the development of great user experiences. So for this week, instead I’m going to list some of the things that Steve Jobs applied to Apple that you can use in your design process to improve interactivity levels of your websites.

1. Keep it simple. Steve Jobs did a great job at understanding the importance of keeping things simple and making things easily understandable. Steve Jobs put great time into thinking about how the public interacts with technology, before creating anything he released. He never overdid anything, from graphics to functionality, and its that simplicity that kept people coming back.

2. Invoke curiosity to explore. Every device created by Steve Jobs, or his Apple corporation, was very straight forward. The everyday tasks that most only would want to do could be easily done, but that is not where Steve Jobs shinned in his innovation. His devices and products always left everyone, even the non tech enthusiasts, wanted to expand their knowledge of the device and do more with it.

3. Have fun! Steve Jobs loved what he did, and it clearly showed in his work. The only way to be successful is to have your fun with your work. That fun he found transferred over into the UX of all the devices he created. Can you find someone who hasn’t been completely ecstatic about using their Apple products until they got used to the level of fun?

Well that is all, this is just a short list of the things that Steve Jobs held dear as principles in his creative spirit. Hope you learned a bit, and can apply it to your practice.