Have you ever been to a website where you just take a second just to think to yourself about the purpose of the font selection of the website your on. Something like, “Did the designer really think that this font combination was going to bring the best conversion rate?” Well this is often the case with many websites because with all the energy we as a community put onto our web typography, we barely put enough into the hierarchy of our web typography.
The most important aspect to consider when designing a website is how you can properly display the information in a way where it is cohesive and will draw the user/visitor in to read it. With that in mind, the order in which you plan to arrange your website’s typography should be carefully considered. That is why in this article, you will see a breakdown of what web typography hierarchy is and how to properly arrange it for your next web project.